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public-relations

When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.

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In the catalog since
27 Oct 2026
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kostja94/marketing-skills
Marketing & SEO
Get it through your agent npx skills add kostja94/marketing-skills@public-relations

Skill instructions

Rendered from the published SKILL.md, 62 lines.

Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. News angle: Product launch, funding, partnership, milestone
  2. Audience: Trade press, mainstream, bloggers
  3. Timing: Embargo or immediate

Press Release Structure

Section Guideline
Header Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo
Headline Under 100 chars; strong action verbs; "Why should I care?"
Subheadline Optional; additional context
Dateline City, state, date
Lead 50–75 words; all 5 W's (Who, What, When, Where, Why)
Body 1–2 paragraphs; inverted pyramid; most newsworthy first
Quote Executive/stakeholder; perspective, not fact repetition
Boilerplate 2–3 sentence company description
Media contact Name, email, phone

Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

Quote Quality

  • Add perspective or emotion
  • Avoid generic corporate-speak
  • Don't repeat facts already stated

Writing Style

  • AP style
  • Short paragraphs (one idea each)
  • Clear language for easy journalist adaptation
  • Data and context to support claims

Output Format

  • Headline and subheadline
  • Lead paragraph
  • Body copy
  • Quote suggestion
  • Boilerplate

Related Skills

  • media-kit-page-generator: Media kit for press (assets)
  • press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
  • branding: Brand voice for PR copy
  • cold-start-strategy: Product Hunt, launch channels
  • product-launch: GTM; PR as launch channel