Skill catalog

Build the attendee-acquisition plan for a technical event - audience segments mapped to channels, the campaign-calendar spine (a ticketed event's percent-of-ticket-sales ladder or a free event's percent-of-attendance-go…

Read whether a technical event's concept, audience and price combination actually meets demand - before launch (community baseline, CFP oversubscription, saturation mapping), mid-sale (checkpoint ladder and pace index a…

Discover what each sponsor of a technical conference actually needs, then articulate what it genuinely gets and why each sponsor segment buys - brand exposure, product feedback, recruiting, community goodwill, and (vend…

Set up reciprocal promotion between independent technical events run by different organizers - partner-event scoring, the swap-format menu (community-calendar cross-listing, newsletter or social mention swaps, ticket-di…

Run earned press coverage for a technical event - a one-way ask, not a barter deal. Covers whether to pursue press at all (most community events correctly do not), a two-lane accreditation policy for editorial journalis…

Assemble a technical event's sponsorship prospectus - the published document packaging an existing sponsor value proposition and rate card into a credibility-before-price section anatomy, a checkmark tier table with rea…

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FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW fra…

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants

Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "…

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Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifeti…

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social…

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Build quiz and assessment funnels that generate qualified leads at 30-50% conversion. Use when the user mentions "quiz funnel", "scorecard", "lead magnet", "score-based segmentation", or "lead qualification". Also trigg…

Audit a website, investigate its real search opportunities, and deliver a short data-backed report on the few changes most likely to grow organic traffic that converts.

Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-mar…

Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn…

B2B LinkedIn ghostwriting — hooks, post structures, and copywriting frameworks for conversion-focused posts. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or exec…

Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.…

Automate Facebook and Instagram advertising campaigns, audience targeting, and performance optimization

Email marketing automation - campaign creation, sequence building, A/B testing, deliverability optimization, and analytics

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When the user wants to earn backlinks or third-party mentions that lift rankings and AI citations. Also use when the user mentions 'link building,' 'linkbuilding,' 'backlinks,' 'get more backlinks,' 'link prospecting,'…

Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; m…

Analyze and optimize tweets for maximum reach using Twitter's open-source algorithm insights. Rewrite and edit user tweets to improve engagement and visibility based on how the recommendation system ranks content.

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting,…

Postiz is a tool to schedule social media and chat posts to 28+ channels X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, K…

Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ad…

네이버 검색광고(키워드광고)의 노출수·클릭수·광고비·CTR·CPC·전환수를 조회한다. 캠페인/광고그룹/키워드 목록, 기간별 성과, 연관키워드·월간 조회수 도구 포함. 읽기 전용, 로컬 실행 전용. 돌쇠에서는 공식 표면을 통한 후속 액션까지 진행한다.

SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking

Research top-performing Xiaohongshu (小红书 / XHS) image posts, analyze titles/content/comments for patterns and emotional resonance, enrich background via Firecrawl MCP, then write and publish an XHS note via Xiaohongshu…

Write, optimize, and grow Substack content — newsletter issues (email-first) and web posts (web-first essays). Covers voice matching, Substack algorithm and Notes strategy, email formatting, SEO, growth tactics, and pai…

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and me…

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Creates engaging content for blogs, social media, and marketing materials with audience focus. Use when: writing blog posts, creating social media content, developing marketing copy, crafting engaging headlines, or when…

Automate Mailchimp email marketing campaigns, audience management, automations, and analytics

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing re…

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and p…

Audit a Google Business Profile, compare it to local competitors, and map Maps visibility around a location.

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad librari…

Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creat…

Audit TikTok Ads measurement, Pixel, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Smart+, TikTok Shop Ads, G…

Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid…

评估发布前或低流量内容会吸引谁、开头能否留人，以及流量和商业价值。适用于整体内容表现判断；不负责传播机制解读或整篇逐句改稿。

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use f…

Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing,…

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP aud…

Adapt and rewrite content for different platforms (LinkedIn, X, Reddit, English blog, WeChat). Each platform has its own tone, format, and length requirements.