Skill catalog

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visua…

Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then…

Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay…

Adapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single response slot inside an AI assistant reply or answer-engine result, where the copy is either rendered v…

Evaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it neve…

Plan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use…

Audit and fix HTML metadata including page titles, meta descriptions, canonical URLs, Open Graph tags, Twitter cards, favicons, JSON-LD structured data, and robots directives. Use when adding SEO metadata, fixing social…

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store rankin…

Free Google Search Console MCP server and CLI for AI agents. Reads your real Search Console, Google Analytics, Bing Webmaster Tools and Clicky data, plus DataForSEO and Ahrefs keyword research. Use it for any SEO questi…

Check a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and…

Draft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission…

Define the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and a…

Build the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral…

Draft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence wit…

Design the onboarding sequence that carries a newly approved affiliate from approval to first tracked conversion - touch plan (timing, channel, one action per touch), asset kit, time-boxed activation nudge, and never-ac…

Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, tim…

Define creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockou…

Decide which third-party marketplaces to list on, how much to invest in each, what ROI to expect, and when to delist - marketplace prioritization for partner teams. Covers cloud marketplace listing strategy, SaaS app st…

Define the operational guardrails that stop end customers from gaming a refer-a-friend program - reward caps, velocity limits and cooldowns, reward-hold windows tied to the refund window, eligibility rules, identity-ver…

Design the reward structure of a customer refer-a-friend program - who gets rewarded (referrer, friend, or both), reward type (cash, account credit, discount, product value, status), how much to pay against LTV/CAC and…

Design the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to the objective (awareness, engagement, conversion, affiliate-linked, always-on ambassador), an attribution method and data s…

Prepare a brand-side partnership manager to negotiate deal terms with an influencer or creator, from the creator's first positive reply to a signed contract - a written playbook of term-by-term opening positions, a conc…

Plan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agr…

Draft the personalized first-touch pitch message and follow-up plan used to propose a partnership to one already-vetted influencer or creator - personalization angle, the compensation stated on offer, a message fitted t…

Optimize LinkedIn profile for searchability, recruiter visibility, and engagement

Plans and runs an open-source project launch end to end - name and license clearance, the readiness gate, positioning and one-liner, channel sequencing, the launch-day war room, star-velocity and GitHub Trending mechani…

Builds a company's open-source sponsorship portfolio - which projects and maintainers to fund, through which allocation model, at what amount each, and how to prove it worked. Use whenever a company, OSPO, DevRel lead o…

Designs an open-source project's ongoing distribution mix after the launch window - registry metadata, code-host discovery surfaces, curated lists, downstream packaging, extension and connector marketplaces, the release…

Runs press and light analyst relations for a developer-facing product - news qualification, the angle, a reporter-to-beat media map, the pitch, embargo and exclusive handling, the press page and briefing pack, and what…

Designs the go-to-market motion for a developer-facing product - bottom-up self-serve adoption, developer-influenced sales, top-down with developer proof, or ecosystem-mediated distribution - plus the self-serve entry,…

Runs on-page and technical SEO for a documentation site - indexability, canonicals and hreflang across versioned and translated pages, redirects, the generator's title and description templates, internal linking, and an…

Designs an employer-brand strategy for attracting software engineers - the engineering EVP, the channel plan (engineering blog, OSS presence, referrals, conference talks, compensation-transparency artifacts), a verifica…

Builds a developer-event sponsorship plan - which conferences, meetups and hackathons to sponsor, at which tier, with which on-site activation, and how to prove the money worked. Use whenever a DevRel lead, developer ma…

Builds a prioritized keyword list for technical search queries (error strings, "how to X in Y" tasks, integration intents, comparisons, migrations) mined from docs search logs, support tickets, issue trackers and first-…

Audits and rebuilds a personal or organization profile on GitHub as a developer-relations surface - the profile README, the six pinned items, bio and social fields, the organization profile repository, and the contribut…

Analyze competition, identify differentiation opportunities, and develop winning market positioning strategies using Porter's Five Forces, Blue Ocean Strategy, and positioning maps. Use this skill when evaluating compet…

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source ass…

Audit, plan, and implement SEO improvements across technical SEO, on-page optimization, structured data, Core Web Vitals, and content strategy. Use when the user wants better search visibility, SEO remediation, schema m…

Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky. Adapts content per platform using content-engine patterns. Never posts identical content cross-platform. Use when the user wants to distribut…

Live launchpad feed + AI hot topics for meme tokens. (1) meme-rush: real-time lifecycle feed on launchpads (Pump.fun, Four.meme) — brand-new launches, currently-finalizing / bonding-curve tokens, and just-migrated-to-DE…

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image…

Design a B2B SaaS marketplace operator's launch and ongoing app co-marketing program - sizing and gating the founding launch cohort, the keynote-anchored reveal and partner embargoes, featured-placement and app-of-the-m…

Optimize a B2B SaaS vendor's own listing on a third-party app marketplace - Salesforce AppExchange, HubSpot, Atlassian Marketplace, Shopify App Store, Slack, or comparable directories. Covers the view-to-install funnel,…

Run a full-site SEO audit and return a scored, prioritized report. Use only for site-wide checks; use seo-page for one URL or seo-technical for a technical-only review.

Evaluate page content for usefulness, E-E-A-T, readability, thinness, and AI citation readiness, plus last-mile draft cleanup (AI-typical phrasing and invisible Unicode watermark characters). Use for content-only analys…

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page"…

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Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

Audit technical SEO across crawlability, indexability, security, URLs, mobile, Core Web Vitals, rendering, structured data, and IndexNow. Use when the user asks for a technical SEO audit or about crawling, indexing, ren…

Audit and improve content for AI Overviews and answer engines, including citability, entity clarity, crawler access, brand signals, and passage structure. Use when the user asks about AI Overviews, AI Mode, ChatGPT, Per…