Skill catalog

Rate limiting for serverless and edge apps with the @upstash/ratelimit TypeScript/JavaScript SDK backed by Upstash Redis. Use when adding a rate limiter or throttling to an API route, Next.js middleware, Vercel Edge, Cl…

Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadca…

Run a macro, periodic review of the full RevOps/GTM tool stack against the revenue workflows it serves and decide, tool by tool, what to keep, consolidate, replace, or cut - four-channel inventory, function-level overla…

Design the sales-to-CS handoff process after a deal closes - what data transfers, when, in what artifact, and who is accountable - producing a handoff spec with a gated closed-won trigger, a required handoff packet, tim…

Propose multiple visual design variants for on-screen elements and let the human pick in the Argent Lens window. Use when the user asks for design alternatives / options / A-B choices for a screen or component, or any t…

Design, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outc…

Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handof…

This skill should be used when the user asks to "optimize a prompt", "improve prompt performance", "design a prompt template", "write better prompts", "debug prompt issues", "use chain-of-thought", "structured prompting…

Design the assignment logic that routes inbound leads to sales reps - rule precedence and waterfall ordering, lead-to-account matching, territory assignment rules (geography, segment, industry, named accounts), round-ro…

Design, validate, and govern a composite customer health score - product usage and engagement signals combined into one weighted, normalized, decayed, banded account score that flags both churn risk and expansion readin…

Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Eve…

Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the dec…

Design the deal desk approval chain and exception-handling process for non-standard B2B SaaS deals - a tiered discount approval matrix and delegation of authority across five concession levers (price, payment terms, ser…

Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, target…

Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, br…

Build and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then conve…

Define the metric set and narrative structure for an executive or board revenue report so it tells one coherent story - a small stable metric spine, locked definitions, an answer-first narrative around plan vs actual vs…

Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each der…

Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - eac…

Audit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix list - message match to the ad, above-the-fold clarity, form friction, trust, speed, mobile, policy ri…

Decide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gat…

Assemble, define, validate, and rank leading indicators of customer churn from account activity, product usage, and support data into a ranked churn signal register - each signal carrying event, threshold, window, basel…

Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend b…

Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user…

Select and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to upload, how many, and whether the matched count (not the row count) clears the platform floor - with RFM a…

Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenan…

Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (acc…

Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fit…

Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmati…

Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer vs growth marketer; creative strategist is its own role), an outcome scorecard, a 2-3 round interview…

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. U…

Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion log…

Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth followi…

Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually re…

Plan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialist, creative strategist, growth marketer - covering the junior to lead ladder, the five real interview…

Build and configure Laravel 10+ applications, including creating Eloquent models and relationships, implementing Sanctum authentication, configuring Horizon queues, designing RESTful APIs with API resources, and buildin…

Turn complex or visual agent responses into rich, reviewable HTML artifacts (HTML files) the user can annotate and send feedback on, using the lavish-axi CLI. Use when about to give a plan, comparison, diagram, table, c…

Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discip…

Score and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a description of a finished cut - to decide which hooks deserve test budget, returning a ranked shortlist w…

把需要长期跟踪的业务、关系、健康、职业、学习或投资问题建成本地决策知识工程。用户要求决策立案、结果回填、状态画像或长期复盘时使用。

Add authentication to a new app. Use for "add auth", "add login", Neon Auth (Managed Better Auth), identity routing, sign-up, sign-in, password reset, email OTP, magic links, organizations, phone OTP, OAuth, passkeys, M…

MUST be used for Vue.js tasks. Strongly recommends Composition API with `<script setup>` and TypeScript as the standard approach. Covers Vue 3, SSR, Volar, vue-tsc. Load for any Vue, .vue files, Vue Router, Pinia, or Vi…

Master error handling patterns across languages including exceptions, Result types, error propagation, and graceful degradation to build resilient applications. Use when implementing error handling, designing APIs, or i…

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visua…

Folder structure for a new Expo app. Use when scaffolding or laying out a new Expo project with Expo Router, or deciding where a file should live in one. For new projects only — never restructure an existing app to matc…

Python design patterns including KISS, Separation of Concerns, Single Responsibility, and composition over inheritance. Use this skill when designing a new service or component from scratch and choosing how to layer res…

Run and control Mo QA sessions with Momentic's `qa` CLI. Use for bug bashes, status checks, report export, replies to Mo, file transfer, or repairs based on Mo findings.

Helps understand and write EAS workflow YAML files for Expo projects. Use this skill when the user asks about CI/CD or workflows in an Expo or EAS context, mentions .eas/workflows/, or wants help with EAS build pipeline…

Verify Next.js runtime behavior after editing app code. Use this skill to confirm a change actually works in a running app — not just that it compiles or type-checks. Combines /_next/mcp (Next.js's view) with agent-brow…

Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then…